Articles in the User experience category

Find the best thoughts, case studies, book references, debates and tips of interest for the User experience category.

Main illustration of the article Typeface is now considered as intelectual property

Luis Llabrés Typeface is now considered as intelectual property For the very first time, after 10 years of a long legal process, an originally created alphabet is considered «protectable artistic work» by the Intelectual Property Law in Spain

Sofia Escudero Holistic and bimodal study in packaging The application of a multi sensorial study of packaging puts us nearer, more accurately, to a brand's global perception.

José Antonio Giménez Ave, Caesar, Morituri Te Salutant The values and sensations that used to be conveyed through the physical characteristics of the medium should not be replaced by a void now.

Ana Yago Sundays Smell of Roast Chicken The least one can ask of a chair is for it to be functional and ergonomic but these qualities no longer suffice Today a chair will have to adjust to the shifting tastes of society

Ana Yago Keep the User in Mind to Overcome the Crisis The user – buyer – needs new incentives to purchase a product. It is not enough for it to be functional, it needs to fulfil the values and the lifestyle of the user

Main illustration of the article Pininfarina revolutionizes coffee and vending machine concept

Silvina Rodriguez Picaro Pininfarina revolutionizes coffee and vending machine concept A new vending machine for the pleasure of the five senses.

Upcoming online seminars (in Spanish)

Refreshing courses to specialize with the best

Articles in the User experience category

Upcoming online seminars (in Spanish)

Branding Corporativo

Rediseño de Marca

Cómo Justificar el Diseño